Now that we’ve introduced your topic with a short and catchy title, it’s time to write your introductory paragraph. This is your chance to grab your reader’s attention. You can explain why you are the best person to give advice on this topic; share a personal story that reflects your own experience on the subject; and/or highlight common mistakes that can be avoided once applying your useful tips.
Before listing your tips below, add one last sentence that sums up your paragraph or offers a smooth transition to your listicle.
1 - A clear and compelling message: The video should clearly and concisely communicate the key message or selling proposition of the business. It should be easy for viewers to understand what the business does and why they should care.
2 - A strong call to action: The video should tell viewers what they should do next, whether it's visiting the website, signing up for a free trial, or making a purchase. The call to action should be clear, concise, and easy to follow.
"Instead of a lengthy copy on your homepage, swap out the copy for a video. 70% of marketing professionals report that video converts better than any other medium.." – Renderforest
3 - High-quality production: The video should be well-produced and visually appealing. This includes using good lighting, sound, and editing.
4 - A target audience: The video should be created with a specific target audience in mind. This will help to ensure that the message is relevant and resonates with the intended viewers.
5 - Strong emotional connection: An effective business video should evoke an emotional response in viewers. This could be anything from making them feel happy or inspired to making them feel anxious or afraid.
6 - A sense of urgency: The video should create a sense of urgency in viewers to act now. This could be done by offering a limited-time offer or by highlighting the scarcity of a product or service.
7 - A focus on the benefits The video should focus on the benefits of the product or service to the viewer. This means highlighting how the product or service can solve their problems or improve their lives.
8 - A strong social proof: The video should include testimonials from satisfied customers or reviews from experts. This can help to build trust and credibility with viewers.
9 - A clear and concise structure: The video should have a clear and concise structure that is easy to follow. This will help to keep viewers engaged and ensure that they understand the message.
10 - A consistent brand message: The video should be consistent with the overall brand message of the business. This means using the same colors, fonts, and tone of voice as other marketing materials.
When it comes to actual conversion rates marketing videos greatly outperform all other mediums. Great visual storytelling should evoke appropriate emotion, motivate consumer engagement and build real trust compared to conventional written content.
Need more help or want to VIDIIO to create a high-converting video for your product or service... Get in touch!
